Thursday, August 26, 2010

Marketing Brilliance

Add to my "Why  Didn't I Think of That?" list... the folks who brought you have a line of books, including one my daughter picked out at the library the other day:

Stuff on My Cat Presents: Cats A to Z

This is a board book for teaching the alphabet to toddlers. What a brilliant way to use photos they've already acquired, marketed in a completely new format! "A is for alligator" shows a cat wrestling with a stuffed alligator. "Q is for Q-tips" shows a cat liberally peppered with -- you guessed it -- Q-tips. And so on.

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