Sunday, December 21, 2008

An Open Letter to PR Execs

Announcements of a company's web site redesign is not news to a publication that specializes in energy science and technology R&D. I'll take your press release, but please do not follow up a week later to ask when I will write about it for my newsletter, which focuses on government-funded research, development and demonstration programs.

I get hundreds of press releases each week, most of which I immediately discard. It is a waste of my time to then have to read additional follow up emails from oblivious PR professionals asking why I did not immediately respond to their earth-shattering news release about someone redesigning their company logo.

Ever hear of targeting your message?

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